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Zenzero MMSFW parade - your invite

Australian label Zenzero are launching their Spring-Summer 2007/2008 collection during Melbourne Spring Fashion Week (MSFW) , including the very special début of their men's line. With Fashionising.com presenting the launch at Baroq House, you're naturally invited.

MMSFW Fashion Parade Details Announced

Details of the upcoming Melbourne Spring Fashion Week (MSFW) parades have been announced. Sadly there'll only be only four official parades all up (eight if you count the repeats), but with over 120 events a part of the week you'll be sure to get your fashion fix.

Hot In The City
From chic resort to sporty glam to scorching swimwear, this season’s super hot styles scream that summer is coming.
More info: MMSFW 'Hot In The City' Parade 1 and MMSFW 'Hot In The City' Parade 2

Where models like to party

Forbes reports on the top bars and clubs that models like to hang out in, claiming that it's all about the decor, the ability to shop, and the pomegranate cocktails.

Lost London photos by Ken Russell

He may have been a self-confessed "disaster" when it came to formal fashion photography, but there is none the less much inspiration to be drawn from Ken Russel's lost London photographs. Taken in earlier part of the 1950s, the photos are striking, quirky and unmistakably English.

Shannon Sutherland fuses comedy and fashion

Comedian and Fashioniser Shannon Sutherland, is holding a one-of-a-kind event that combines fashion and laughter. Titled The Shannon Sutherland Show, it will be held on July 14th at 6pm at the Broadway Comedy Club.

Comedians Aaron Haber, Maggie Faris, Erik Rivera, and Adam Sank will be performing. The fashion quest of the evening is Lois Eastlund who will be showing key pieces from her spring collection. Discounted tickets can be bought online for $10 or at the door for $15. There is also a two-drink minimum.

Tips for successful shopping

Below is a list of my Shopping Tips... As I'm out shopping with clients quite often, I notice what works & what doesn't during shopping trips. So I thought I'd post these tips here for you all. Hopefully they will make shopping easier and more enjoyable for you!

BEFORE YOU GO SHOPPING...

1. Make a list before you go shopping.

Take stock of your wardrobe and see what things you need to invest in to work with what you already have, and fill in the gaps in your wardrobe. Keep in mind upcoming events that you will be attending, and what you will need to wear to those. (What do you have that you can use for the events? You may not need to buy a whole new outfit, rather just accessories or a new top).

2. Have a budget in mind.

Try to stick to your budget as much as possible. I know that sales can be enticing, and "Oh my goodness, what a bargain! It would be a sin not to get it!" can flash through your mind many times over, but keep the list in mind, and keep the budget in mind too. This will save you from your guilty morning-after feelings.

3. Dress well.

You will always be treated better by shop assistants if you are dressed well while shopping. Call it shallow, but it's a fact of life - people respond differently to you depending on how you present yourself. You are much more likely to get the help and attention you need if you are dressed well.

4. Wear clothes that are easy to take on & off.

One of the excuses I hear from ladies who don't enjoy shopping is that they hate feeling all flustered and hot from getting undressed & dressed again so many times. Make it easier on yourself. Avoid wearing stockings if you are going shopping for a pair of shorts. Wear clothing that isn't hard to take on or off, you'll thank yourself for it.

5. Wear shoes that are easy to take on & off.

Same as the above rule - avoid lace up shoes or boots if possible. Wear slip on shoes if you can (weather depending). It will make your dressing room time a lot shorter.

Tom Ford to Open Store in London

Tom Ford is definitely a favourite of ours at Fashionising, with his fantastic styling. So we were very excited to hear that hot on the heels of his first store in New York, Tom Ford has announced that he has plans to for a store in London by 2009, saying that;

"This is a great day for us as we have now laid the foundation necessary to become a true global luxury brand"

To top this exciting news Tom Ford has said that this store will be one of more then one hundred to open worldwide over the next ten years. So when do you think one is coming to your city?

We're looking forward to the opening party.

Source: The Telegraph

Pret-a-portea: High Tea and High Fashion

Sydney Fashionisers may have already experienced the unique combination of high tea and fashion that is 'Pret-a-portea'. Now, the event has come to Melbourne.

The next instalment in this series of events is on Tuesday, June 12th at 2.30pm, where White Suede will be taking their designs to the catwalk.

Olrik Denmark: Meet the Designer Launch Party

Once upon a time they were known as A Pair. But this boutique of European gems has relaunched with a new look and a new name: Olrik Denmark. The boutique stocks a unique range of designs from Italy, France and Denmark, among others.

Oh and if you're in Melbourne and struggling to get your hands on a pair of Siwy or True Religion jeans, you'll know where to come!

Herringbone Sale

I would have to say, I have become a huge fan of Herringbone because the quality of their clothes is excellent and the styles are so simple.

Until I started researching these guys, I thought they had been around for a lot longer. It turns out they are a relatively new company - although they already have ten retail stores. Good news for us because they are having a sale which started yesterday, and ends on July 9.