Fashion parties.

Wheels & Dollbaby know how to party (video)

If you’re looking to “snare a millionaire”, Wheels & Dollbaby have always sloganed themselves as the place to go. The items you need for your trap: back-seamed stockings, killer heels, vampish red lipstick and a dress that accentuates an hourglass figure. Wheels & Dollbaby have a cult-like reputation for specialising in such looks, though theirs always hit the racks with a twist of modern rock-star.…

sass & bide sunglasses launch in Sydney

There isn’t a better way to feel like a celebrity than to be engulfed by camera flashes, especially when real celebrities surround you. It was more than a regular weeknight at sass and bide’s Sydney flagship store, as a fashionably cool crowd attended the launch of the sass and bide sunglasses collection.
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11
Sass & Bide Eyewear Launch '11

Lo & Behold, a new store has come to Yarraville

Nestled in Melbourne’s West sits Yarraville – the small but welcoming home to the usual things you might expect to find in a small but welcoming suburb: rustic cafes, a few bars that come to life on weekends, the Sun Theatre (a lovingly-restored remnant of the Art Deco era) and a scattering of small boutiques. On Friday night a new addition to the Yarraville scene…
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos
Lo & Behold store launch and social photos

BelleChasse lingerie ends the beautiful chase

As far as cities go, Melbourne has always had an undersupply of lingerie houses that are both good and modern. It’s never been hard to find lingerie, but contrast the boutiques in the city with those you’ll find in Paris, London and New York and you’ll see that for the most part, despite a ready and willing customer, they’re simply not offering the same experience…
BelleChasse Lingerie Boutique Launch
BelleChasse Lingerie Boutique Launch
BelleChasse Lingerie Boutique Launch
BelleChasse Lingerie Boutique Launch
BelleChasse Lingerie Boutique Launch
BelleChasse Lingerie Boutique Launch
BelleChasse Lingerie Boutique Launch
BelleChasse Lingerie Boutique Launch

Chopard & champagne at Silk Road

Understated is not a word you’d use to describe Chopard, so it was with great congruity to the brand that their wares were presented by retailer Anton Jewellery in the lavish surrounds of Melbourne‘s Silk Road. Nor was it a laid-back affair: champagne & fresh oysters were the order of the evening as guests admired sparkling diamond and pearl studded jewellery and watches.
Chopard jewellery presented by Anton cocktail party
Chopard jewellery presented by Anton cocktail party
Chopard jewellery presented by Anton cocktail party
Chopard jewellery presented by Anton cocktail party
Chopard jewellery presented by Anton cocktail party
Chopard jewellery presented by Anton cocktail party
Chopard jewellery presented by Anton cocktail party
Chopard jewellery presented by Anton cocktail party

Lee x Yeah Yeah Yeahs launch

Last night the Melbourne fashion scene descended upon the cosy Chapel Street space of Lee denim to herald in, with an appropriate mix of live music, cider and pizza, the brand’s latest campaign. Shot by Nick Zinner of the Yeah Yeah Yeahs the campaign and accompanying launch had all the hallmarks of rockstar cool you’d expect from a brand like Lee.
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne
Lee Launch Party Melbourne

Bul opens in Fitzroy

Bul’s offerings have always struck me as a little on the eclectic side; the racks of clothes that line their stores are not quite basics, not statements either, but they are the kind of blank-canvas pieces you can style in different ways. And Bul’s stores have a sort of neutrality that allows you to keep an open mind as to how you might approach each…
bul's Brunswick Street Store Launch
bul's Brunswick Street Store Launch
bul's Brunswick Street Store Launch
bul's Brunswick Street Store Launch
bul's Brunswick Street Store Launch
bul's Brunswick Street Store Launch
bul's Brunswick Street Store Launch
bul's Brunswick Street Store Launch

Burberry: sensory extravaganza live stream video

They may have opened a landmark store in Sydney and even made it snow (indoors no less) upon their autumn 2011 catwalk and yet it seems that Burberry have saved the best till last China.

Proving both their intrinsic understanding of where technology and fashion intersect, not to mention the rise of China as a global fashion power, the British fashion house will tomorrow host a live-stream of their celebration of China. What exactly does a 'celebration of China' entail when it comes to Burberry I hear you ask. Britishness. Music. Technology. Fashion. Such things will see British band Keane perform live, the arrivals and the red carpet documented, and the whole event accessible in the most immersive of fashions by way of a multi-angle live stream that will be broadcast on Fashionising.com. Given they're a fashion house the description of the technology Burberry will be employing for the stream makes you wonder why they're leading where the TV and cinema industries really ought to be. But for all the angles and live music, there's one thing that has really whet my appetite: Burberry will be providing a new take on their autumn / winter 2011 catwalk, one that uses "virtual image technology" to combine "live models with animated footage and life-like holograms."

I know that sounds abstract, but after the jump you can see a preview of Burberry's animated catwalk and also find out the details on what time you can watch the live stream video of their Beijing event on Fashionising.com.

Words to live by

Excuse the lo-fi quality, this was snapped on my iPhone at Pitti Uomo today, but given the sentiments of the quote run so close to Fashionising.com’s own outlook on the matter, the opportunity was just too good to pass up.

Portsea Polo 2011

Saturday found the Fashionising.com crew enjoying the hospitality of the lovely people at Stella Artois once again as they hosted us in their marquee at the Portsea Polo. This year, Stella Artois played host to a bevy of Melbourne’s A list with guests ranging from Michael Klim to breakout model Jessica Hart, alongside equally-as-gorgeous sister Ashley. Even our notorious weather couldn’t upstage the event with…
Portsea Polo 2011 Social Gallery
Portsea Polo 2011 Social Gallery
Portsea Polo 2011 Social Gallery
Portsea Polo 2011 Social Gallery
Portsea Polo 2011 Social Gallery
Portsea Polo 2011 Social Gallery
Portsea Polo 2011 Social Gallery
Portsea Polo 2011 Social Gallery

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