Fashion parties.

ASUZA flagship store opening

ASUZA is a collaborative label between Jonny Goldcoast and Dan Preston who are from Sydney and Melbourne respectively, so picking a flagship store may have been tricky. Happily enough they’ve landed on a brilliant space along Melbourne’s iconic Brunswick St, and recently they had Fashionising.com along to the opening where we captured the atmosphere to share with you.
ASUZA Flagship Store Opening
ASUZA Flagship Store Opening
ASUZA Flagship Store Opening
ASUZA Flagship Store Opening
ASUZA Flagship Store Opening
ASUZA Flagship Store Opening
ASUZA Flagship Store Opening
ASUZA Flagship Store Opening

Puma Social Launch Party

We don’t often find ourselves playing minigolf during the early hours of a Saturday morning, though much to our amusement it’s exactly what we found ourselves doing over the weekend. The reason? We ended up at a very lively party for Puma’s latest initiative – Puma Social. When we finally put our golf clubs down we picked up a few drinks and our camera and…
Puma Social Launch Party in Melbourne
Puma Social Launch Party in Melbourne
Puma Social Launch Party in Melbourne
Puma Social Launch Party in Melbourne
Puma Social Launch Party in Melbourne
Puma Social Launch Party in Melbourne
Puma Social Launch Party in Melbourne
Puma Social Launch Party in Melbourne

Audi unveils the A8 in Melbourne

It’s not a rarity to find me front and centre for the launch of a new fashion collection. For the launch of a car, however… well that still is some what of a rarity. Surely car launches aren’t a commonality? Audi launches certainly aren’t. Audis are a rare thing: a piece of technology whose focus seems anything but. To take their own words: an Audi…
Photos from the Audi A8 Launch Australia
Photos from the Audi A8 Launch Australia
Photos from the Audi A8 Launch Australia
Photos from the Audi A8 Launch Australia
Photos from the Audi A8 Launch Australia
Photos from the Audi A8 Launch Australia
Photos from the Audi A8 Launch Australia
Photos from the Audi A8 Launch Australia

GAP opening celebrations at Chadstone

Returning to Australia always serves as a reminder for precisely how far behind the world this country’s retail scene actually is. If not necessarily in terms of quality, but at least in terms of the amount of international brands that have failed to reach its high street, Australia seems behind. But that seems certain to change over the next twelve months. Raoul is here. Zara…
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne
Opening of Gap Melbourne

Blondes to Brunettes presents Meg Kolac

Blondes to Brunettes is no ordinary hair & beauty salon. Wander by on any given day and you’re bound to find some intriguing installation in the window, or some unique event in full swing. Right now they’re in the midst of the Blondes to Brunettes + RMIT Fashion Friendship: 365 Days of Design, and this time the RMIT student in residence is Meg Kolac.
Blondes to Brunettes + RMIT Fashion Friendship - Meg Kolac
Blondes to Brunettes + RMIT Fashion Friendship - Meg Kolac
Blondes to Brunettes + RMIT Fashion Friendship - Meg Kolac
Blondes to Brunettes + RMIT Fashion Friendship - Meg Kolac
Blondes to Brunettes + RMIT Fashion Friendship - Meg Kolac
Blondes to Brunettes + RMIT Fashion Friendship - Meg Kolac
Blondes to Brunettes + RMIT Fashion Friendship - Meg Kolac
Blondes to Brunettes + RMIT Fashion Friendship - Meg Kolac

Oak Off Chapel launches

Fashionably tucked away down a dark laneway off Chapel St, Prahran, we entered into the abandoned warehouse that is Oak Off Chapel through a low cut-out hole in a graffitied rollardoor. A dark flight of stairs later and we found ourselves in an exhibition space-slash-boutique where clothes and accessories by independent designer labels hung from the ceilings in clusters. I’m smitten by the small yet…
Oak off Chapel: 2010 Launch Party Photos
Oak off Chapel: 2010 Launch Party Photos
Oak off Chapel: 2010 Launch Party Photos
Oak off Chapel: 2010 Launch Party Photos
Oak off Chapel: 2010 Launch Party Photos
Oak off Chapel: 2010 Launch Party Photos
Oak off Chapel: 2010 Launch Party Photos
Oak off Chapel: 2010 Launch Party Photos

Festival style: Future Music Festival, Melbourne

Wellingtons were a fashion staple when the Future Music Festival stormed into Melbourne yesterday (literally). A few rainless hours saw festival goers happily enjoying the music and the sunshine, before Franz Ferdinand‘s set was interrupted by a violent change in weather conditions. Clothes were dampened; the mood was not. The crowd became a mass of plastic ponchos and muddied, puddle-stomping dancers, while we and other…
Future Music Festival pictures: society / crowd
Future Music Festival pictures: society / crowd
Future Music Festival pictures: society / crowd
Future Music Festival pictures: society / crowd
Future Music Festival pictures: society / crowd
Future Music Festival pictures: society / crowd
Future Music Festival pictures: society / crowd
Future Music Festival pictures: society / crowd

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