Burberry drops men’s Milan Fashion Week

Showing the increasing popularity and marketability of the men’s component of London fashion week, London Collections: Men, Burberry have today announced that their most recent Milan Fashion Week men’s catwalk was also their last. After more than a decade of showing in Milan, they’re setting their eyes on their natural home of London for their spring 2014 menswear show.

burberry prorsum fashion show

Ever keen to further the brand’s association with its British heritage, the change in city comes after Burberry moved their Prorsum women’s show from Milan to London back in 2009. Why so late on either front? London wasn’t ready for them. London Fashion Week may be considered one of the top 4 weeks, but it’s certainly not equal to its Milanese of Parisian counterparts. And therein lies a strength for Burberry: their size and marketing know-how has allowed them to be the focus in London. They’re now set to dominate London’s men’s fashion week too.

The spring 2014 London Collections: Men showings will next be held this June.

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

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