You might see quite a lot of ‘MBFWA‘ popping up across Fashionising.com this week. You’ll be forgiven if its an acronym that you’re not yet familiar with, however. It translates roughly to Australian fashion week which, for the first time in a long time, is now sponsored by Mercedes-Benz, hence the MB. But that’s not the important stuff.

What is important is that the fashion week kicks off today, and Fashionising.com’s editorial and photographic teams will be there to capture all the key looks and shows for you.

mbfwa day 1

Reporting from Sydney, you’ll be able to keep up to date with all our coverage via our blog and runway pages. You’ll also be able to get live updates via Twitter with these nicknames: @fashionising @taniabraukamper @allan_at_rogue

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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor in Chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.