Despite her English roots, Stella McCartney has been one of many English designers to reveal her new collections outside of the country. Long a participant of Paris fashion week, McCartney will instead debut a special, one-off collection at the autumn / fall 2012 showings of London fashion week in February 2012.

But take note: this isn’t some new found patriotism. Nor is it a permanent move, the likes of which Burberry Prorsum undertook when they moved their women’s showings from Milan to London. In fact, not only is it a one-off showing focussed on increasing the popularity of the Stella McCartney brand in England, but it won’t even be a showing of McCartney’s autumn / winter 2012 collection.

The Saturday night “special fashion presentation” on February 18 next year will, her office emphasised, be to showcase a “one-off” Stella McCartney collection. It will be the focal point of a London-based marketing Stella-thon next February that will see a “World of Stella” exhibition of Selfridges, a new fragrance launch, and the opening of a new Stella McCartney store, her second in London.

To see McCartney’s take on the autumn / winter 2012 season, it seems you’ll still have to pick her showing out of a packed Paris Fashion Week calendar. London fashion week, it seems, has a calendar that will continue to be solely dominated by brand Burberry for quite some time yet.

 

Via.

 
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He was 5 when his teacher wrote on his report card “Daniel can’t sit still.” Taking it as a compliment, he’s been on the go ever since. Having flown over 590,000 kilometres in a single year (2012), he’s done much to push the boundaries of a fashioniser, always looking to fold one extra Tom Ford suit into his set of Samsonite cases and for one extra occasion to tie a tie for. As much an editor-at-large as he is Fashionising.com’s Editor-in-chief, when he's not travelling to all the fashion weeks his passports will allow him to, Daniel works on guiding this publication’s editorial and trend views. He is one of Fashionising.com’s co-founders.

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