Despite her English roots, Stella McCartney has been one of many English designers to reveal her new collections outside of the country. Long a participant of Paris fashion week, McCartney will instead debut a special, one-off collection at the autumn / fall 2012 showings of London fashion week in February 2012.
But take note: this isn’t some new found patriotism. Nor is it a permanent move, the likes of which Burberry Prorsum undertook when they moved their women’s showings from Milan to London. In fact, not only is it a one-off showing focussed on increasing the popularity of the Stella McCartney brand in England, but it won’t even be a showing of McCartney’s autumn / winter 2012 collection.
The Saturday night “special fashion presentation” on February 18 next year will, her office emphasised, be to showcase a “one-off” Stella McCartney collection. It will be the focal point of a London-based marketing Stella-thon next February that will see a “World of Stella” exhibition of Selfridges, a new fragrance launch, and the opening of a new Stella McCartney store, her second in London.
To see McCartney’s take on the autumn / winter 2012 season, it seems you’ll still have to pick her showing out of a packed Paris Fashion Week calendar. London fashion week, it seems, has a calendar that will continue to be solely dominated by brand Burberry for quite some time yet.