fashion week

Melbourne fashion festival.

VAMFF

When the nights are still warm and long but the promise of autumn is in the air, Melbourne’s Docklands becomes a hive of activity for the Virgin Australia Melbourne fashion festival (VAMFF); formerly the L'Oreal Melbourne Fashion Festival (LMFF). With official runway shows displaying selected pieces from Australia’s best known designers, not to mention after parties and off-calendar events aplenty, the Melbourne fashion festival presents a packed schedule annually. Below you’ll find coverage of Melbourne fashion festival 2017 and past years such as 2016 and 2015.

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Melbourne fashion festival coverage 2017

How to: raw textured ponytail

Written by Melanie Lim on 2 Apr 2013

To give something texture means that you give it a rough or raised feel. The opposite of smooth and sleek, it’s something that we commonly hear and see in fashion. Texture gives an extra “edge”, a wow factor that makes a piece of clothing stand out and when this is applied to hairstyles, the result is nothing short of eye catching. This concept of using…

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How to: minimalist triple ponytail with duct tape

Written by Melanie Lim on 29 Mar 2013

Duct tape: one of man’s greatest inventions and latest hair accessory? It was Alexander Wang who started it all, turning a simple ponytail into a very futuristic hairstyle by adding a strip of duct tape in the center part. Ingenious? Yes, as genius as those who invented the duct tape. Judging by the effect the duct tape hairstyle had on the runway, it’s not surprising…

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How to: the fishtail ponytail

Written by Melanie Lim on 27 Mar 2013

Fishtail braids can be surprisingly simple to master, though their beauty is that they give off a look of detailed complexity. On the runway at the Melbourne Fashion Festival, Australian accessory brand Mimco use a hip version of the braid to compliment their very futuristic collection. The collection was entitled Paradise Battalion and L’Oreal Professionel Hair Director Damien Rinaldo created a perfectly complimentary look: this…

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How to: half up textured wet hair

Written by Melanie Lim on 26 Mar 2013

Between a free-flowing look and a regular ponytail sits another great and easy option: the half-up hairstyle. The variation seen on the L’Oreal Paris Runway 03 for Melbourne Fashion Festival (VAMFF) was one that breathed new life into the style by way of one of this year’s continuing hair trends, namely wet look hair. Responsible for the look were LMFF Hair Directors and L’Oreal Professionnel…

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Behind the Scenes on Day 3 of LMFF

Written by Allan Barger on 23 Mar 2013

On day 3 of VAMFF, Filip Konikowski pointed his lens not just at models backstage but also the make-up (and hair) artists, volunteers and photographers that make it all happen. Click through the gallery above to see some behind-the-scenes shots from day 3.

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Barbara Palvin heading to Melbourne

Written by Tania Braukämper on 15 Mar 2013

Melbourne Fashion Festival (VAMFF) is starting in just a few days, and along with the host of runways made available for the public to attend, there’s also the chance of running into the gorgeous Barbara Palvin. The Hungarian model and L’Oréal Paris global ambassador is being flown to Australia as a special guest of the festival, which runs from the 18th – 24th March.

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The final step

Written by Tania Braukämper on 20 Mar 2012

Every fashion week has to come to an end. At 2012’s VAMFF (Melbourne Fashion Festival) it happened in a swirl of tulle and a Silence of the Lambs-like lepidopterous moment as the final model turned at the end of the Toni Matchevski runway.

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