fashion week

Melbourne fashion week.

MSFW

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Models kick ass

Taking sportswear as fashion to the runway during Melbourne Spring Fashion Week (MSFW) shoe brand Wittner found a great way to showcase their brand new kicks on the catwalk. Photography by Allan James Barger for Fashionising.com.

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The Launch of the 18th Melbourne Fashion week

Melbourne is best know for it’s sporadic showers, hidden laneways and the amazing cafe culture. So it’ll come as no surprise that I write about the launch of Melbourne spring fashion week (MSFW), whilst drinking a coffee and hiding from the rain in a little cafe. This year marks not only the event’s 18th birthday, described as its coming of age by Melbourne’s mayor Robert…

Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12
Melbourne's Faces for '12

MSFW powders up and paints it gold: preview video

Melbourne Spring Fashion Week (MSFW) aren’t giving too much away with this preview video, which goes behind the scenes on a photoshoot for the upcoming September festival. We can’t see the faces of the festival’s faces – but of course that’s the part you can’t reveal too soon. Instead in cuts and blurs of footage it’s a little teaser; a reminder that the week of…

Melbourne fashion week applications open

Melbourne’s winter fashion festival has wrapped and Australian fashion week is just around the corner, but if you’re in Melbourne’s fashion industry it’s likely that you want to focus your attention a little bit further down the road. Melbourne spring fashion week 2012 (MSFW) is scheduled for 3 September to 9 September and expressions of interest for the industry, along with positions for volunteers, are…

5 key points about menswear: Manstyling

In a large tent in Melbourne’s City Square, three dapper gentlemen were sitting down to a casual chat as if the flurry of MSFW (Melbourne fashion week) wasn’t going on around them. They were Theo Poulakis, co-founder of Harrold’s menswear; Richard Nylon, well-known Melbourne milliner; and our own Daniel P Dykes of Fashionising.com. The panel discussion, revolving around men’s fashion, was hosted by the National…

Capturing the MSFW atmosphere

You’ve seen all the clothing that’s been down the runway at MSFW (Melbourne fashion week) (or if you haven’t, you can follow that link for all the coverage). But what about the rest of the experience that comes with a runway show? The lighting, the setting, the crowd, the entrances and exits? For anyone who wasn’t in Melbourne for the shows, you can feel like…

An alternative view of Designer Series Day 2
An alternative view of Designer Series Day 2
An alternative view of Designer Series Day 2
An alternative view of Designer Series Day 2
An alternative view of Designer Series Day 2
An alternative view of Designer Series Day 2
An alternative view of Designer Series Day 2
An alternative view of Designer Series Day 2

Pecked

A moment of Kate Peck perfection at Melbourne fashion week.

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Saba launches their Melbourne flagship

After almost 50 years on the Australian retail scene, the Saba brand is no stranger to reinvention. Launching a new flagship store in Melbourne this week, perfectly timed amidst the flurry of Melbourne spring fashion week (MSFW), this was another subtle reinvention. Reinventions can’t be limited solely to the visual appeal of a new store fit out, however. To be worth the effort they need…

SABA Store Launch '11
SABA Store Launch '11
SABA Store Launch '11
SABA Store Launch '11
SABA Store Launch '11
SABA Store Launch '11
SABA Store Launch '11
SABA Store Launch '11

The best view of a catwalk

A lot of people think the only view worth having of a catwalk is from the front row. Our photographer-about-town Kelly Defina goes to some lengths to prove them wrong at Melbourne fashion week.

Dom Bagnato boxed suits at MSFW

Taking less of a revisionist approach to the cut of modern suit, Dom Bagnato’s spring 2011 offering took all the elements that go to construct a modern suit save for the cut – it wasn’t relaxed in so much as it was boxy. And while it’s hard to imagine not wanting to slim down the defined tailoring, it’s equally as hard not to be thankful for Dom Bagnato’s European…

PETA invade fashion week

One day PETA (People for the Ethical Treatment of Animals) will wake up to themselves. They’ll realise that their causes are failing to truly resonate not because the public don’t care and not because the fashion media at large ignore them. They’ll realise that their message fails to make a real impact because they, PETA, is actually the problem. How they conduct themselves, who they…

Honestly, what the heck is sustainable fashion?

The fashion industry has long learned the mastery of buzz words and phrases. X is the new black. Manscaping. Metrosexual. Recessionista. Chiconomics. It. Goes. On. Each of these have been dreamed up to grab your attention, to help you decide where to spend your money. Whether the words and phrases I encounter provide amusement or leave me with a sense of wanting to punch the person…

7 lessons for getting publicity in fashion media

It seems that no good consumer focussed fashion week is without its ‘business seminars’, and Melbourne fashion week (MSFW) is no different. Getting into the full swing of things, the week (true to fashion week form, it lasts longer than that) kicked off this morning, stirring me far too early from alleged slumber for the first in the Business Series. Focussed on fashion media, though…

Learn to be a stylist: MSFW event

In a few short days Melbourne fashion week (MSFW) will kick off for yet another season. In doing so it will bring with it the usual mix of official catwalks and unofficial events. As the latter often proves the more interesting prospect we’re continuing our look at some of the more unique events to make it onto this year’s program. The first we features was menswear…

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