fashion week

Pitti Uomo.

Pitti

Twice a year, flocks of stylish men descent upon Florence, Italy, for Pitti Uomo - the defining menswear tradeshow. The 59,000 square meters of exhibition space are filled with everything from suiting to streetwear, a buyer’s heaven for all things related to men’s fashion. As with previous years, Pitti Uomo’s 2014 tradeshows will launch new fashion projects, discover new brands, and present a range of special events. Below you’ll find coverage of Pitti Uomo 2014 along with past coverage from 2013.

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Pitti Uomo coverage 2014

At the Eton Party in Florence

A black and white themed party for a collection inspired by Skyfall; tiramisu pots and cocktails and an impossibly picturesque 360 degree view of Florence courtesy the upper deck of the Westin Excelsior… If Pitti Uomo by day is all about the street style, then by night it’s all about the parties.

Pitti’s street style details: yesterday

Summer’s heat continued to bare down upon Pitti Uomo yesterday, not that you’d have known it given just how many of the event’s stylish men continue to indulge in layers despite the mercury pointing towards 40 Celsius. Layers there may have been, but Pitti is an event where details rule. After the break we’ll take you through the accessories, from lapel pins to slippers, that…

Blue on the bottom: at Pitti

If there’s a colour any man should be willing to add to their wardrobe, it’s a vibrant cobalt blue. And if anyone ever told you not to wear blue with black – especially black shoes – think again. As this gent shows, blue pants and black shoes can get along just fine.

Accessories & details: the keys to a Pitti look

Though we say this a lot, it bears repeating: when it comes to Pitti Uomo, it’s all about the accessories and details. Stitching on a well-made jacket, the added flair of a pocket square and some jewellery, a great pair of shades… as yet another gent on the Fortezza grounds proves, it’s those things that make an outfit stand out.

Pitti’s own Nick Caraway

Though style like this could easily be what grabs you and compels you to take a photograph, in this case I’ll admit it was Antonio’s resemblance to The Great Gatsby‘s Nick Caraway – as most recently played by Tobey Maguire – that got me.

Light summer at Massimo Rebecchi: at Pitti

Massimo Rebecchi’s presence at Pitti Uomo was like the brand: easy, bright and breezy, a light-filled tent on the Fortezza grounds showcasing linen blazers, bold colours and a multitude of summer prints. House model Simone posed for us wearing an ensemble from the brand’s Summer collection.

Male models & ice-cream at Pitti

Florence’s menswear tradeshow Pitti Uomo is filled with things to see and do, and this season more than ever have installations been popping up around the grounds like mushrooms. If you happened to wander by one area yesterday you’d have stumbled across a bunch of models sunning in deck chairs and eating ice-creams, looking stylish despite the beating sun. We didn’t envy them having to…

Men’s style in Pitti: round-up

If there’s one thing guaranteed at Florence’s Pitti Uomo, it’s that the grounds of the Fortezza da Basso – actually make that the city in general – will be filled with stylish men. After the break, a gallery of just some of the outfits spotted on days 1 and 2.

Modern-vintage men’s look: Mariano Di Vaio at Pitti

How do you beat the heat while still looking photo-worthy during the summer edition of Pitti Uomo? With colour, print and accessories: between those three things, a shirt with rolled-up sleeves and no tie has enough impact to catch the eye. Style blogger/model Mario Di Vaio wore his with leather braces and a flat cap for a vintage-meets-modern look.

Trademark style: Lino

Lino is the kind of man who doesn’t just have style, he has a trademark style. You’d be hard pressed to spot him around the grounds of Pitti Uomo without his number 7 tie and a sharp double-breasted suit. Yesterday, at Day 1 of the current Pitti season, he was mixing vibrant blue with white for a stand-out summer look.

Pitti magic: day 1 of Florence

It’s not officially summer for a few days, but Pitti Uomo is none the less right in the summer spirit. The menswear tradeshow kicked off yesterday at Florence’s Fortezza Da Basso, and this time it found new ways of merging work and pleasure: champagne and fresh fruit, ice cream stands, a walkway sheltered by pink umbrellas – suspended as if by magic – drinks being…

Naked but not

“Oh, it’s meant to be over the top,” we reassure our friends when they look upon a catwalk with bewilderment. So much of the fashion that hits catwalks is described as ‘wearable art’, made only to fill the wardrobes of the likes of Anna Dello Russo. But what happens when a piece really is wearable art? What happens when the echo of Helmut Newton’s voyeuristic…

Read 'Naked but not' »

Elza Luijendijk after Scervino

Dutch beauty Elza Luijendijk – with her blonde hair and blue eyes – was a perfect match for the classic red-lipped beauty look at the Ermanno Scervino show at Pitti Uomo in Florence. I took this shot backstage after the show where, even rugged up in a winter jacket and scarf, Luijendijk was looking so stunning she could have just stepped out of the pages…

Ermanno Scervino Autumn (Fall) / Winter 2013

You’d be hard pressed to find mention of Ermanno Scervino’s Pitti Uomo show without finding mention of the venue it was housed in. The impressive interior of Palazzo Vecchio’s 15th century Salone dei Cinquecento made sure of that. It was a perfect choice: the clothes didn’t attempt to compete with the ornateness of the surroundings, instead they were humbled by it, revelling in their own…

Tousled hair for boyish charm

A man with straight, fine hair will often gravitate to an ultra-short cut. But just as the power of a women’s look can reside in her hair, so too can a man’s. A dishevelled men’s hairstyle that brushes the eyes will always carry a certain youthful mischief. Much like this gent’s, as snapped at Pitti Uomo.

Italian Gatsby: Luca Rubinacci

If F. Scott Fitzgerald had penned Jay Gatsby to be Italian, he might have been a literary version of Luca Rubinacci. At least, that’s what sprang to mind when we snapped him yesterday wearing a navy blue baker-boy cap.

A combo to go with camel

A camel coat is an undeniable classic, but if worn with a muted palette of neutrals or browns, it has the potential to wash you out. A strong colour combination to try with camel that will do just the opposite: navy blue and a rich maroon.

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