its part of kind of 'department store' group of brands called IT in hong kong.
since i live in Hong kong i can say that and from you all are saying, the hong kong prices are much much cheaper, and around 50%-70% OFF during sales seasons so its more reasonable, i have some 5CM clothing ill take pictures of when im back from business trip
I got some 5cm gear when i was in HK. They've got some decent smart casual items, good cuts and very very affordable (in HK)...though one of the slim pant I bought upon breaking it in was a shocker in fit...lol
Their image isn't high end at all, I never got hat impression at all in HK, they are just more in tune with in items and cuts than the average joe in my opinion.
Sounds like they've upped the price here from what people are saying which kinda kills its appeal, especially if you've shopped in HK.