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Hypermodel Kate Moss did it successfully, so is it little surprise that TopShop thinks they can't make equally as much money from an Agyness Deyn for TopShop collection?

Vogue reports;

The Lancashire-born model was reportedly involved in talks with the [TopShop] brand six months ago and, since their paths crossed again during Fashion Week, we hear that discussions have been - tentatively - reignited.

"It's rumour with a little bit of substance," a source reveals. "TopShop knows Agyness and there was talk of them working together on a collection of her signature looks a while ago, but nothing came of it. Then they ran into each other at the Preen party during New York Fashion Week and it got the ball rolling again. She also had a chat with Philip Green at the V&A Couture Gala in London. So there is discussion, but it's all very informal - nothing is happening."