Just when you thought speedos would never be cool again, there came along the Wonderjock. AussieBum has sold over 250,000 pairs of budgy smugglers that lift and promote in a similar way to the wonder bra, with a special pouch inbuilt.
This has comforted many men and has seen the underwear style briefs soar in popularity. However while the bathers are made in Australia, they have primarily been sold in the UK and Europe.
Wonderjocks are sold for $32.95 each and have been worn by Daniel Radcliffe (of Harry Potter fame), and Ewan McGregor.
The WonderJock claims to do for Mens swimwear what the Wonderbra did for womens clevage