I have noticed a lot of photographers are relying a lot more on photoshop and less on technique. Who needs the skill of making even the ordinary look beautiful when you can just edit everything with the click of the mouse?
Its actually not their fault.we humans like to project perfect images of ourselves which is not possible bcos no one is perfect hence the PS enhancement. But come to think of it, exercising is hard and needs a strong sense of determination.
LOL sad bit is that we all expect them to be glamorous... If they PR us using normal version of themselves on a product, would we actually consider to buy it...