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When "Nicolae and Elisabeta Petrescu" - an odd pair supposedly from Romania - went cruising around New York Fashion Week with their fluffy cat Leo and rose-petal throwing cohorts, there were plenty of curious whispers rippling through both the real and online worlds. The hoax has now been revealed, and what a clever way to spin publicity without splashing the cash.

Having just blogged recently about designer spending millions of dollars on shows, it seems a funny twist to have this little hoax show up.

The pair were actually actors hired by John Whitledge, the founder and head designer of Trovata. And yes, they were wearing Trovata outfits the whole time. Without spending millions on a show, the label has managed to get people talking about them, as well as getting pictures of their garments scattered across the media.

We don't expect big names to take the same strategy, or stop putting on amazing displays of entertaining fashion for us to watch (nor do we want them to). But it's certainly something upcomers with little cash can take a lesson from - if you don't have the money to spend on getting publicity, turn to creative thinking - it might just be worth your while.

clever indeed

I like it!

cool...i wonder if anyone here have any ideas about how to get rogue some good and clever publicity?

Mini have very cool advertising right now.



Just to show they love you.

That is a damn smart idea. Completely unrelated to our feline friends, but clever :D

But it would be related if they just happened to drive past with the cat in the car thus getting some kind of super cross promotion ;)

It could yet turn out that the cat was named Jim.

Billboard is great. So it's driven by an electonic tag in the car. Then displays the driver's name onto the billboard. Is that what's going on?

Nathan> Its done with RFID or something, basically when you drive near the bill board in your mini it displays a personalised message based on the details they have on you.