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Daria Werbowy creates Lancome make-up line


Daniel

Posts: 14623

Posted: 12.11.2007 at 02.46
t looks like the execs at Lancome love Daria as much as we do, since they've given her a promotion.

She's not just their spokesmodel anymore - now she's their newest cosmetics creator, with a new line out that benefits Centro Espacial Vik Muniz, a Brazilian charity for children.

Daria's limited-edition collection (a lipstick, lipgloss and eyeshadow quad,) will be sold exclusively at Sephora this April, and although it's the latest in a long line of Lancome collaborations - they've made colors with Peter Som, Behnaz Sarafpour, and Proenza Schouler in the past - it's the first time Lancome has let their models do anything other than pose.

Lancome is already hinting at continued collaborations in WWD, and we bet we know who's next:

Elettra Wiedemann, the political science junkie and daughter of Isabella Rosselini whom Lancome keeps pumping as their next big thing.


Source

Tania

Posts: 7070

Posted: 12.11.2007 at 03.07
Oh there are way too many celebrity / model / designer / whatever else collaborations these days... but what can I say, I just adore Daria!

Daniel

Posts: 14623

Posted: 12.11.2007 at 03.41
There are far too many, but this is going to sell. It's Daria, and she comes across as far more genuine.

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