MILAN Stefano Gabbana and Domenico Dolce are continuing their push for revolution in the fashion industry this time taking on prices.
After criticizing what they deemed untimely and unrealistic shipment schedules (think beefy wools in stores in July and wispy silks in November), the designers latest quest is to shave prices by between 10 and 20 percent while maintaining creativity and quality.
The initiative will begin with the upcoming spring season, but is a long-term one, said Gabbana. The price reductions will occur across the board for both the main and D&G lines and margins will be squeezed to help achieve them.[snip]
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