Post by Daniel
Here's a good example of why it's still important even if people know your label.
Hit Google.com.au and type in Jack London; the actual site comes up on the front page but there are several problems with it. Amongst them:
* The listing is low, and below a lot of Google content that you'll probably never read past
* And it doesn't tell you a thing. It could be about a brothel called Jack London for all the worth the description is.
So instead search for something you might naturally search for, unimpressed with the results.
Jack London fashion
They don't appear at all. In fact, the first result isn't exactly complimentary.
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