ELLE Macpherson has launched a provocative internet campaign for her latest lingerie line.
One character is 22-year-old "Bubble Girl" from Sydney, an "out of work actor" who makes a short film, to a private audience of one camera, blowing bubbles while lying on her bed in her underwear.
Other characters include Drummer Girl, Joker Girl, Saucergirl and Tuba Girl, an 18-year-old underwear-clad tuba player from New Zealand.
While Elle Macpherson no longer appears in her campaigns, she had a hands-on role as creative director. And she says the campaign moves to a new level of intimacy: "A woman alone in her private space is the definition of intimacy.
"Bringing to light the quirky and unusual side of ourselves that is often saved for when we are on our own is such a precious thing to watch."