Bling is the future. Since grills became popular, people have been diamond encrusting everything. Though i doubt anybody thinks its fashionable, it is very marketable... and personally i would take a diamond encrusted chess set any day. I mean if it was a nice, vintage... diamond encrusted chess set.
There are very simple people in this world, therefore people crystalizing their things is going to attract other people. In result, when they see it they like it then they copy.