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First look at Sienna Miller's fashion line
Fashion capsules created by celebrities, be they Kate Moss or Lily Allen, are certainly de jour right now. However, Sienna Miller has seemingly one-upped everyone with her own label - twenty8twelve. The label, its name taken from Sienna's birth date, is a collaboration between the model-cum-actress and her sister Savannah.
Despite having been on the cards for almost a year now, the label is backed by Carlos Ortega (owner Pepe Jeans), only one picture has emerged to date;
Portfolio gives us an indication of the costs of pieces from the label;
Despite having been on the cards for almost a year now, the label is backed by Carlos Ortega (owner Pepe Jeans), only one picture has emerged to date;
Portfolio gives us an indication of the costs of pieces from the label;
Best of all, the pricing is really reasonable. The most expensive coats are only 345 pounds (or about $650) and the shirts begin at 40 pounds (or $80).
If the failure of Lily Allen's capsule for New Look to generate a buzz is anything to go by, people may be well over celebrity 'designed' clothing collections. However, Sienna Miller's collection, twenty8twelve, may just be the exception to the rule. While in reality a capsule designed for Pepe Jeans it's going to promoted as a unique label devoid of any brand associations. What's more, it's going to get its own store;
Source: Frillr and WWD.
The Twenty8Twelve store is set to open in London's Notting Hill in September reports WWD.The label is being more heavily promoted at the moment, with previews for a number of people in the media, and Portfolio has managed a few snaps;
The Millers' line will [also] be sold at Neiman Marcus and Bergdorf Goodman in the U.S., Holt Renfrew in Canada and Harvey Nichols and Matches in the U.K.
Source: Frillr and WWD.
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