First look at Sienna Miller's fashion line

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Daniel

Posts: 6087

Posted: 07.05.2007 at 17.43

Fashion capsules created by celebrities, be they Kate Moss or Lily Allen, are certainly de jour right now. However, Sienna Miller has seemingly one-upped everyone with her own label - twenty8twelve. The label, its name taken from Sienna's birth date, is a collaboration between the model-cum-actress and her sister Savannah.

Despite having been on the cards for almost a year now, the label is backed by Carlos Ortega (owner Pepe Jeans), only one picture has emerged to date;

Portfolio gives us an indication of the costs of pieces from the label;

Best of all, the pricing is really reasonable. The most expensive coats are only 345 pounds (or about $650) and the shirts begin at 40 pounds (or $80).

missdannielle

Posts: 66

Posted: 07.05.2007 at 20.33

Wonder who will stock it here... or if it will even reach our shores...??

Daniel

Posts: 6087

Posted: 07.05.2007 at 20.48

Given it's really Pepe, you'd hope it would reach Australia with most the same stockists.

Tania

Posts: 3493

Posted: 11.05.2007 at 17.27

If the failure of Lily Allen's capsule for New Look to generate a buzz is anything to go by, people may be well over celebrity 'designed' clothing collections. However, Sienna Miller's collection, twenty8twelve, may just be the exception to the rule. While in reality a capsule designed for Pepe Jeans it's going to promoted as a unique label devoid of any brand associations. What's more, it's going to get its own store;

The Twenty8Twelve store is set to open in London's Notting Hill in September reports WWD.

The Millers' line will [also] be sold at Neiman Marcus and Bergdorf Goodman in the U.S., Holt Renfrew in Canada and Harvey Nichols and Matches in the U.K.

The label is being more heavily promoted at the moment, with previews for a number of people in the media, and Portfolio has managed a few snaps;

Source: Frillr and WWD.

Daniel

Posts: 6087

Posted: 07.06.2007 at 01.56

Sienna was out and about yesterday in a piece from the label;

corrine

Posts: 1043

Posted: 08.06.2007 at 23.10

i absolutly love sienna... so i would love to get my hands on one poignant peice that i would be able to keep forever! whats everyone elses thoughts??

Daniel

Posts: 6087

Posted: 09.06.2007 at 02.47

My gut instinct is that these are going to really stand out from the other celebrity designed lines we've seen recently.