A project for V Magazine with Kate Moss reading 'Bloom', a poem by Roddy Lumsden.

"Created from images captured in 360 degrees using 35 individual cameras -a moment literally frozen in space- the final flowering of our Flowers For Kate project is 'Bloom', a film created from stills photographed during the two-day shoot for V magazine. Contrasting brilliant, luminescent colour against stark white backgrounds and finding floral metaphor in the graphic silhouettes of Spring's collections, Kate becomes flowers and flowers become Kate. The poetry of Roddy Lumsden, composed on set and read by Kate herself, provides the perfect soundtrack for this most modern of blooms."

Click here to view the website and watch the video.

Here's the video:



It uses the left over shots from her upcoming V shoot.

Cool use of the multiple cameras!