Gio Goi has recently announced their collaboration with Pete Doherty(Kate Moss's beau) for their Spring/Summer 07 'rock n' roll' range. Pete has also modeled some of the tee's which carry prints including 'Too Much Rock & Roll' and 'Drug Free', emblazoned across the chest.



The line was just launched at Selfridges, where it will be carried exclusively for 30 days and then will be carried at selected retailers throughout the UK. It was celebrated with an afternoon concert by Pete's band Babyshambles.

On a side note Pete showed sporting a very sexy trench coat, man hat combo.


Visit Gio-Goi website to see the range.