Posted: 19.02.2008 at 02.16
I'm all for dressing up in 'grown-up clothes' at a young age and I used to sneak into my mum's make-up bag when I was little and I'm sure I'm not alone. However, when this type of fun and mucking around turns into adult marketing towards 3-8 year olds it's a different story; it's turning these children into active consumers (those who actually have the make-up and clothing for their own use).
Also, think of the advertising and marketing towards these little girls (not to mention the mini-runway); most likely pretty little girls having fun and playing with make-up, probably older girls of 12 who have a naturally young look. It's promoting a physical self awareness at too young an age which can lead to decreased self-esteem; at this young age, children are like sponges, taking every bit of information in and messages and ideas can be established here which can influence the direction of your whole life.
Three is far too young for this sort of product consumerism; eight should be the minimum age, not the cut-off.
Courtenay xoxox.