(NEW YORK) Gucci may not be the official sponsor of this year's Summer Olympics in China, but the Italian fashion house is nevertheless using the opportunity to contribute to the momentous occasion--and at the same time further increase its brand awareness in label-conscious Asia.

Creative director Frida Giannini has designed a special, one-off collection called 8-8-2008 Limited Edition that features eight accessories, each cast in bold red and bearing its own exclusive athletic twist. Eight is considered the luckiest number in Chinese culture, thus Giannini felt it was the perfect time to roll out the products given the August 8 start date of the Olympics.

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Post Last Updated:03.01.2008 at 14.02

The bear is actually kind of ugly (sorry little bear), but the bike is cuter.



Good idea for cashing in though, have to give her that.

the bike is hot!

I'd love an old-school bicycle like that!

I wouldnt use it. LOL. But i can appreciate its beauty. And the bear looks like its had one to many lines. Look at those eyes. GGGEEEEEEZZZZZ.