Apparently, the bra has just turned 100. I'm not sure how anyone can know the exact date the bra came into existence - but hey, 100 years is impressive non the less.

You've probably read the many horror stories surrounding the history of the bra and lingerie in general - when corsets were so tight women regularly fainted, failed to keep their food down, and even suffered the occasional pieced liver, courtesy of their own ribs. While it hasn't always been fun, the changing silhouette has continually been tightly driven by fashion trends.

Options for the bra are now far and wide reaching - from sports, to padded, to convertible and so on. So, have things stood still or will they only get more interesting? Where will the bra be in years to come?

For the most recent issue of Seventh Sin Magazine, we asked some lingerie designers where they thought underwear trends were headed in the future.

Australian lingerie designer Shiori Pike believes that vintage will be key, "1950's glamour pin up girls, silk lots of lace trims, a more European influence..." Meanwhile, Kay Cohen of Pleasure State focused on the fact that lingerie trends "will demand more and more of technical improvements which will bring benefits to fit and comfort."

Kay also believes that lingerie is "experiencing its greatest moments of creativity. At long last lingerie is a very key player in the fashion industry" and in the future we can expect to find "exciting innerwear styling making its appearance as outerwear." Well, I sure hope so.

If you haven't checked out Seventh Sin's lingerie issue yet, you're missing out on a fantastic lingerie shoot, as modelled by the lovely Aleks, as well as various interviews and trend reports. Visit www.7thsinmag.com to check it out.

Eeeeewww...can you imagine the world with out bras?? Thank god they were invented!!

a really good bra is a girls best friend!

I'm one of these sick people that wears corsets still ;)

I hate bra shopping. And thats saying something, because I LOVES my shopping. I can never seem to find anything I like, or when I do it's usually such a strange design that I'd need an intricate scaffolding type arrangement just to ensure I didnt burst out of the thing.

EDIT:

That said - I love bra's. Happy birthday! :D

Post Last Updated:06.04.2007 at 17.05

Happy Birthday Bra :)

I get the feeling your post was cut-off Danica..? I have no problem with corsets and think they can be gorgeous - as long as they're not cutting off your breathing or anything. Mostly these days they are made in a more pliable way and of course we don't try and lace them up to give us unnatural proportions on a daily basis!

Underwear shopping is definitely a pain - as well as being a pain to try on, I get sick of seeing the same stuff over and over again. I hope the trends do move forwards into more interesting territory.

There is a lovely store here in Darlinghurst that stocks some really serious corsets that are just gorgeous. I usually dont lace mine too tightly because I already have a natural curve anyhow. Plus reducing a 26" waist down to 20" isn't always a barrel of laughs. In fact, you can't laugh. You can only sit and look pretty. ;)

Wow! Im surprised you could even sit.

I usually only do it for photoshoots if required. My days of tight lacing are over me thinks.

corsets are great fun! you cant sit because they poke you and you can't bend over to pick up anything you may have dropped. They are also great for dieting because you can't eat much either :P I wore one under a top last weekend, and for a wedding, and i was *so* glad to get out of it.
Underwear shopping can be a pain, especially if you are a not-that-common size. And there is no consistency in sizing. and these days, there isn't really that much out there thats interesting anyway.