Posted: 04.09.2007 at 08.29
I replied in the other thread;
I think names that reflect the attitude/cause of a company are always great. One of the most important things is that they tell a story, and if it reflects an element of your company it can really do that.
For instance, Virgin tells a story (they were virgins at business when they started a company), but you could never tell an interesting story about BT.