A bunch of blogs were reporting last week that Christian Dior would unveil its first mobile phone last Friday. Didn't happen. Now there are rumors supposedly coming out of the phone industry that it will make its maiden appearance in two weeks instead. Whatever.
All we know is that it supposedly is festooned with Swarovski crystals (ugh) and, according to the ad pictured here, has some kind of built-in remote control. The latter feature could add an interesting twist, at least technologically, to the growing trend of phones emanating from the Europe's leading fashion houses, such as those from Armani and Prada. But we're not holding our breath.
From here
It looked so promising until I read about the crystals. WTF are they thinking?
PARIS -- French luxury-goods company Christian Dior SA Wednesday will unveil a line of mobile phones, extending beyond its traditional fashion business to boost sales, particularly with brand-hungry consumers in new markets such as China and Russia.
The new Dior phone -- priced from 3,500, or $5,000, and up -- comes after competitors such as Prada SpA and Dolce & Gabbana have turned their fashion-branded mobile phones into significant businesses.
"In the same way that we have developed our watch and jewelry lines, we want to increase sales with the phone," Dior Chief Executive Sidney Toledano said in an interview.
Interesting to see it targeting China.
here
Oh also apparently those aren Swarvorski crystals they're diamonds.
I was bemused by the 5 pointed star and it's inclusion, appreantly it's because Dior had a lucky five pointed star charm.
Atleast that was what a cursory google search brought me to here
I was bemused by the 5 pointed star and it's inclusion, appreantly it's because Dior had a lucky five pointed star charm.
Atleast that was what a cursory google search brought me to here
Leave A Comment
Create a Fashionising.com account to leave a comment or login.
SHARE URLS