http://www.ragtrader.com.au/ragtrader/index.cfm/p/event.detail/objectID/7EA6D6C3-65BF-75E5-CF7B0EF73D90EFFC/

It takes a lot for a store/designer to really piss me off. And Jack London's Swanston St botique store has certainly done that. Not just for me, but for every Melbourne menswear fashionista/herteropolitan/sales assistant from Marais to Left, from Assin to Chiodo. This store MUST be boycotted!

why?

This is the most blatant rip off of Dior Homme I have EVER seen. It's common to see rip offs sporadically in different stores (Episode and Jeanswest) but this I must say is all in one store. One with a half -decent interior.

Now I know some of you who don't know me so I'll just let you know - Dior Homme is one of the reasons why I started getting into my fashion. I've created my own fashion networks almost purely composed of men who wear the label here in Melbourne and around the world. So yes I do know what I'm talking about.

Anyway this is just form what I remembered
1. The bomber jacket with the attatched belt with hoop studs in black. Dior Homme S/S 2007
2. The sequined blazer in black and white (from KVA's collection)
3. The hoodies with the contrasting shoulder panel AW 07/08
4. The Black and white striped mesh jumpers AW 07/08
5. The boots are from Brato (sp?!?!) in Melbourne with a Jack London sole and a marked up price. Don't bother getting them. The original ones are $180 - the store is located at Malvern.
6. What the FK* is up with the "wool" coats. The wool is so thin it's not even funny. Don't even bother wasting your money on that low quality sh*t. you'll freeze your bum off.
7. The poor sales assistants - they're totally clueless!

BAH! I hope the store owner/designer reads this. Whoever they are they're total NOOBS! They don't know who they're dealing with in Melbourne. They've underestimated us. I think we should all be insulted. They think they're selling their products to the ignorami down in Chapel st. Do they not know that they are on Swanston St? The street where Starbucks has been graced by the presence of Dior Homme (us), Margiela (I was standing next to a random wearin the shoes lol), Undercover (stanley), Balenciaga (hey kel!), Number Nine (Tan and Jun, Y3 (Karvin), an Ann Demeulemeester Pencil Box (Min.. haha!) and Two Hermes Birkins in the same week during summer!

Jack London. I hope you fail. I really do. This may sound cruel but they need to be taught a lesson. You have insulted true Melbournian ... and our closets. I give you another month.

http://www.jacklondon.com.au/home.htm

oh yeah... lol oops!

lets all write emails asking them why they enjoy stealing Hedi Slimane's designs. Go check the store out for yourself - but just don't embarass yourself and buy anything hahaha

Scathing Joe :D Funnily enough I've flown past their window (running late as usual) and thought their designs looked pretty cool. Seems there might be a good reason for that!

What's the quality like versus the price tag?

Isn't that the case anyway with fashion nowadays. Just about everything has been done and the only innovative stuff that you see, aren't generally worn in public for the time being.

This is an interesting case study... if you take women's fashion, pretty much every high-street store just copies what's on the runways straight off. Plenty of girls buy it because they know it's in fashion, but they don't realise just how much of a direct copy it is. Or they don't really care because they're getting something fashionable for a more reasonable price.

From what you're saying Joe, the line is clearer for menswear - guys either know nothing about fashion and buy this stuff just because, or they know heaps about fashion and are insulted that they're being ripped off. Or I could be wrong all together, i'm just speculating at this stage, lol.

LOL! Nah you guys make good points! BUT! see the thing is - if this store was to be opened in Chapel st, then it'd make sense... but you're in Swanston St for crying out loud. haha - every diorist walks past that shop at least once a week and rolls their eyes. I would know, i'm one of them. hahah It's infuriated more people than even I expected. a big no no!

But not that I'm trying to be corny or whatever it's I just that i find it insults all the people who work hard (and i think this includes you guys as well) to really develop Melbourne's fashion scene. I mean think of all the effort we all put in the morning to look good and to lead by example and something like this happens. We'll its a big scratch on your Birkin Bag if you ask me. This sort of thing shouldn't be tolerated.

And what's worse is that the wool coats are uber thin as well. And don't give me that golbal warming crap - this winter is actually cold. I don't think the place is doing so well as they already have a few sale items in store. Don't buy the shoes either - you're better off getting them at "brato" (malvern) i think it is. They just change the sole and charge you more.

It's gonna be bobby's cuts all over again.

Anyway - check out the doosh bag on youtube.



Just remember kids Jack London encourages you to become trashy drug addicts. (watch the video haha)

Post Last Updated:19.05.2008 at 03.32

oh yeah and - price tag is "ugh" i don't know, i took one look at the store and i didn't even bother checking the pricetag. But it's good if you like your polyester cheap and glorified.

Customer service is okay I suppose. I tried on the sequined jacket (as a joke of course lol :P ) and the guy goes to me "that's a perfect fit" - which is funny condsidering it DIDN'T fit me. lol (wait no that just looks bad on me)haha

Was all this labelled 'Jack London - Tailor' at fashion week?

humm perhaps? I know it was there but i dont remember hearing much from it

I just remember someone at fashion week with the subtitle 'Tailor', but none of the clothes fitted the model.