Fashion Forum

fashionista.com

We're hearing swirls inside the Conde Nast building that it's confirmed, Jane Magazine folded today.

We adore(d) Jane, and we are bummed. More details later.

mediabistro.com

We hear the same thing Radar is hearing: Condé Nast is folding Jane magazine. Staffers were informed this morning, according to multiple sources.

E-mails to editor Brandon Holley [left] have yet to be returned.

Holley took over the title from founding editor and namesake Jane Pratt, who left â or was pushed, depending who you ask â in 2005.

Newsstand sales were reportedly down, but according to the Publishers Information Bureau, ad revenue ($6.2 million, up from $4.5 million, a 40 percent) and pages were up (35.4 percent) through March.

radaronline.com

We're hearing that Condé Nast is pulling the plug on Jane, the 10-year-old women's magazine started by Jane Pratt. Staffers learned of the decision this morning.

Pratt was forced out two years ago as the magazine floundered in both circulation and advertising sales. Since then, Brandon Holley, formerly of Elle Girl, has tried to reinvigorate the magazine, to little effect. Newsstand sales in the first half of this year were down, according to sources.

Calls to Holley and to Condé Nast spokespeople have yet to be returned.