"We had about 360 tests more than for a couture collection," mused Galliano, adding he'd long wanted to create a fragrance bearing his name. "Any designer dreams of this day."

Galliano was involved with every step of the scent's development. The outer packaging, for instance, was inspired by his "love of collage. My life is a bit like a collage," said Galliano.

The British designer, who is also the couturier at Christian Dior, let his romantic vision run full throttle with the fragrance project, from scattering love letters throughout the room of its launch event to the multilayered references that figure in the final product. There's the artist Baldini; Galliano's frothy, bias-cut dresses; the powdery backstage at his fashion shows, and his childhood memories of freshly ironed shirts, to name a few.

"We were trying to capture the essence of the Galliano girl," he continued of the fragrance due out starting at end-September.

An amazing bottle design, looks amazing.

I agree Allan, though the packaging does it for me more-so than the bottle.