Blog post by Allan:

Daniel and I were watching a DVD of the Simpsons the other day and they happend to mention of a label I haven't seen for a while: Jordache. I turned to Daniel and asked, "Hey, whatever happend to Jordache?". Well apparently they're still going strong, and in fact they're about to have a change of face, with Elizabeth Hurley (pictured below) to be replaced with the (little bit) younger Heidi Klum.



So, do you think this change will push Jordache back into our field of view?

And more importantly who's hotter? I think that honour goes to Heidi.



[source: Denimology]

[UPDATE]
According to ACESHOWBIZ Heidi has done the shoot sans top.

Post Last Updated:22.05.2007 at 23.12

Elizabeth Hurley was appointed as the face of Jordache to push the brand back into the spotlight. However, I don't think it created the interest that they initially thought it would. Maybe Heidi can do what Liz couldn't.

I'm not really into liz hurley.

I find she never quite hits the mark in her work. when her body is looking great she loses the emotion in her face. when her expression makes a response it's not the kind of response that makes viewers buy clothes, she has sex appeal and celebrity pull but I see her pictures and question why her name is so sizable.

even as an actress, with the exception of magnum ice cream commercial she did (although it wasn't the most demanding of roles)

she never manages to nail it 100%


can you see what I mean in those jordache examples?

Yeah i can totally see that, there is something vacant in her eyes... Definately more of a Heidi fan she is a lot softer

When we first reported that Heidi Klum was replacing Liz Hurley as the face of Jordache we didn't really know what direction they'd be taking.

Ten times sexier seems to have been the answer.

Wow... just wow.

Yeah I can only agree with that sentiment Allan. Not sure that they're going to sell jeans to women though.

I'll buy two pairs!

i like those jeans, seem to fit very well, well i suppose on heidi klum anything fits well.. but hot pics!