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Kate Moss Confirmed for TopShop


Daniel

Posts: 11510

Posted: 20.09.2006 at 06.14
She's the darling of the fashion world, the envy of millions, and the style icon for a few million more, and it seems that Kate Moss is just about to make life a hell of a lot easier for people after her style.

We've mentioned it twice already, but this time it's official - 2007 will see the launch of 'Kate Moss for TopShop'.



The beauty's first foray into the design world will be an exclusive for TopShop and will feature in their Spring range. Expecting huge demand (expect to see pre-sales jump through the roof) TopShop will feature the collection in all of their 308 stores, and will reach an international audience via their online store.

"I have always been a big fan of TopShop and regularly shop there, " Kate said today. "I love what they stand for and am very excited at the thought of working with them. It's going to be great fun."

With a rumoured pay cheque of in the millions of pounds, would it be anything bar fun?

Daniel

Posts: 11510

Posted: 20.09.2006 at 14.53
More from WWD on this;

Topshop today will unveil a long-term agreement with the supermodel under which she will help create and design an exclusive collection for the British fast-fashion retailer. The collection, Kate Moss for Topshop, will debut at the company's 308 stores and on its Web site in spring 2007.

"We want to build this into a global brand," Sir Philip Green, owner of Topshop's parent, Arcadia Group plc, told WWD in an interview. "She is a fashion icon in terms of the U.K., probably the best-known model, and is what Topshop is all about in terms of fashion. Our customers identify with her."

Moss said in a statement, "I have always been a big fan of Topshop and regularly shop there. I love what they stand for and am very excited at the thought of working with them. It's going to be great fun."

"If we do this right, then it should be a successful global brand," Green said. "We will put real energy behind it on both sides. In fact, Kate's first day in the office will be Thursday. She already joked about where her office will be."

Green personally negotiated the deal after he said he met Moss and she told him, "I think we should do something together."

As the discussions continued, Green said neither he nor Moss wanted for her simply to be the face of Topshop.

"She told me what she likes about Topshop, and that she's always shopped there," he explained. "It's her market, appeals to her, and what she wears and represents in terms of fashion is what we're trying to do with the brand to position it in a slightly different place. She knows fashion, and said what she wanted to do was to put more of her ideas into the business because she knows what people like to wear. She believes she can bring value to Topshop if she works with our designers to create a collection."

Moss will appear in only the occasional ad for the brand, stressed Green, adding that most campaigns will feature other models. Her main role will be to give advice on what the collection should look like and what trends should be included.

"She will come in for a few hours every other day or so, set the inspiration for the line, and then our designers will interpret that," Green said. "She knows what the trends are, she likes shopping and she will provide the ethos as to where we should position the line. She will be in the engine room helping to steer the collection."

Kate Moss for Topshop will cover a variety of categories, including ready-to-wear, accessories and footwear, Green said.
Logic dictates the Kate Moss bag, the Kate Moss jean, the Kate Moss boot,'' he said. "There will be specialized things on the one hand and then perhaps more basic things on the other."

Prices have not been decided, nor has where the collection will fit price-wise with other Topshop lines.

"She is a very casual girl," Green said. "Kate could do a great T-shirt at 10 quid [$19] and a fabulous jean at 60 pounds [$114]. It's the new world we are in â the top end on the one hand and our end on the other. This is the right time to do something like this."

Topshop is eager to expand internationally, including in the U.S. Green initially wanted to have a flagship in New York by spring 2007, but a lawsuit over rights to the Topshop brand in America delayed that plan. After settling the suit last month, the billionaire retail mogul has renewed his search for a flagship site in the U.S.

His goal is to have a store open by fall 2007. The unit will aim to replicate Topshop's flagship on Oxford Street here, and will be 60,000 to 90,000 square feet.

Green said he may consider opening corners in department stores in the U.S., particularly with the Kate Moss for Topshop collection. Meanwhile, Topshop is working on a new Web site that will enable global e-commerce. The revamped site should be completed in time for the launch of the Kate Moss line.

S.Mc.C.

Posts: 436

Posted: 20.09.2006 at 21.33
I [heart] Kate Moss

Allan

Posts: 8962

Posted: 21.09.2006 at 16.06
Post by S.Mc.C.

I [heart] Kate Moss

You took the words right out of my mouth :)

Daniel

Posts: 11510

Posted: 12.10.2006 at 21.08
On the QT I've heard that part of her range will include handbags, some of which are expected to be priced over the £200 mark.

 
Post Last Updated: 12.10.2006 at 21.11


Tania

Posts: 6743

Posted: 19.10.2006 at 23.35
And now... it's Peaches.
Socialite PEACHES GELDOF is following in KATE MOSS's footsteps by designing a new range of trendy jewellery for British high store fashion chain Topshop.
The much-loved brand suddenly became even hotter when boss SIR PHILIP GREEN invited Moss to design a line of clothing for the store - and now he is appealing to the teenage market by taking on the feisty daughter of SIR BOB GELDOF.
And the wannabe rock chick is taking inspiration from her dad's campaigning for the developing world - and is basing her baubles on African culture.
She says, "I've chosen to do this because it is ethical, fashionable and original."



Daniel

Posts: 11510

Posted: 23.01.2007 at 04.52
British supermodel, in fact one of the only supermodels, Kate Moss is to set to grace the cover of British Vogue in April this year.

A sneak peak of the two covers of the issue, reportedly still under consideration have already hit the net despite the issue being months away.





Most promising is that the issue promises to include a sneak peak of her upcoming collection for TopShop. While we haven't seen inside the issue it does lead us to one question - is Kate wearing a piece from her collection on the cover?

tijana

Posts: 11

Posted: 23.01.2007 at 06.47
i love topshop.
i miss it so much.
kate moss is going to wonders.
not that wonders are needed...

ruru

Posts: 2639

Posted: 24.01.2007 at 23.13
i love kate moss too :)

S.Mc.C.

Posts: 436

Posted: 25.01.2007 at 13.09
I think there are probably at least 100 posts from me that say something along the lines of "I love Kate" and "Kate is heavenly"...but here I say again:

I [heart] Kate!

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