When it was first announced that Kate Moss would face a campaign for Agent Provocateur we were in love. The pairing of our favourite model and our favourite lingerie line. Could anything be better? Possibly. But 'The 4 Dreams of Miss X' is a testament to one of the most sensual and exciting fashion campaigns of recent memory.



For those who don't know the back story, the campaign was created by Mike Figgis who seemingly set out to ensure that everything about it was different. The photo campaign was created at the same time as the video campaign (really a short film) and it's often hard to distinguish the two. Compare that to the recent David Yurman campaign, also featuring Kate Moss, and you'll see what a difference that can make. Then there's the overall feel, where it's obvious that a lot more attention was given to the intimate feel of the final campaign than was ever given to the lingerie it was meant to be selling. This up close, intimate view of Moss marries perfectly with the dark and raw staging. It's eroticism, but eroticism in complete contrast to works by the likes of Terry Richardson, for in the way it's presented it can only come off feeling sensual.

Thankfully 4 Dreams, as we'll call the book from here on in, captures it all perfectly. Inside its hardback covers you'll find what can best be described as an homage to the whole endeavour; literally hundreds of photos of Moss, script excerpts, and the odd photo from the wider campaign. It's homage is clear when you realise how little the book does to sell lingerie for Agent Provocateur but does so much to give the reader the impression they've spent intimate moments with Moss. If only.



If the bevy of photos isn't enough for you, 4 Dreams is also accompanied with the finished short film that was core to the campaign. While many of us have seen segments of the film on the net, mostly through YouTube, these all pale in comparison to the quality of the finished product.



'4 Dreams' is undoubtedly one of the must have fashion books for any true fashionista. Not only is its quality and presentation superb, but it also an interesting marker in the history of fashion where one alleged drug incident turned Kate Moss from supermodel to hypermodel.

You can buy it from Amazon (US) for $26.40 and Amazon (UK) for £16.25.

From the latest campaign;

Wow... they're beautiful shots.

I love interesting stories behind campaigns; makes it special. I think it's also a very clever marketing campaign; people feel more compelled to buy something they connect to and that connection is far more likely if there is an interesting story to be drawn into.

Those shots are fantastic.

How very Kate Moss of Kate Moss to wear all black at her white wedding. Don't panic she didn't run off and marry boyfriend Jamie Hince.

To celebrate the launch of Kate Moss for Agent Provocateur Bridal because you know there's always a celebration Kate and her posse partied the evening away at Milk Studios in NYC. Fabulous guests in attendance included Julia Restoin-Roitfeld, Lake Bell, and Byrdie Bell (no relation). Several neon signs, including one behind the bar that screamed "Let Them Eat Kate," made it very clear who the party was in honor of . . . the bride in black, of course!

Source