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It seems Levi's has decided to jump on the "lets design a cellphone" bandwagon...
this news seems to be a bit old- but its new for me!

In tune with its young consumers, the Levi's brand is adding a fashionable, steel mobile phone to its range of lifestyle accessories.

The Levi's phone embraces mobile technology and enables young people to connect, enjoy music, exchange images and videos whilst on the go.

The functional essence of the Levi's brand's design philosophy is perfectly captured by the phone's compact design and sturdy riveted steel casing. A unique detachable chain provides a clever design solution that allows users to fasten their phone to their jeans or bags.

"Technology is at the heart of today's youth culture and mobile phones are the ultimate accessory. Adding a mobile phone to our collection is a natural progression for Levi's, a brand that is driven to meet the desires of young people", says You Nguyen, Senior Vice President of Levi's Product.

The Levi's phone is offered in metallic silver, black and brown copper. Stylish feminine "shiny silver" and "shiny sand" editions, featuring a 'mirror' screen have also been created for the fashion forward.

"As pioneers of the connection between fashion and technology, we wanted to create an accessory that combines design aesthetics with consumer needs. We are confident that this phone lives up to the promise of the Levi's brand", adds You Nguyen.

The Levi's phone is under license by Paris-based ModeLabs Group. It will be available in selected stores throughout Europe as of September 2007.

source: dexigner.com

I don't much like the look of it :S too many companies are expanding into this area!

That is bloody ugly :S

What's with the chain is it so emos can attach it to their piercings?

It's actually a Prince Albert.

Now that would be brand loyalty.

gross!

reminds me of the mid 90s chain wallet trend that started in LA.

it's an ugly phone as it is. that keypad looks awkward to type with too.


this is a definite miss.
maybe the next few models will show improvement

it looks more like a blackberry then a phone

daniel - thats gross :)!