Fashion Forum

This is certainly a move that we did not expect, but Levi's just announced that they will be launching their own mobile phones.

"The Levi's® phone embraces mobile technology and enables young people to connect, enjoy music, exchange images and videos whilst on the go.

The functional essence of the Levi's® brandâs design philosophy is perfectly captured by the phoneâs compact design and sturdy riveted steel casing. A unique detachable chain provides a clever design solution that allows users to fasten their phone to their jeans or bags.

The Levi's® phone is offered in metallic silver, black and brown copper. Stylish feminine âshiny silverâ and âshiny sandâ editions, featuring a âmirrorâ screen have also been created for the fashion forward."

Apple bringing out a mobile phone was a surprise, but it makes sense - Levi's doing so seems a little strange, but let's wait and see, maybe it will turn out nice. The phones will hit the market as of September 2007.

Im not a huge fan at all, it look a bit dated really.

i thought it looked liek the first sony erricson phone thingy too...

cant beat a Nokia i am afraid..