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Lindsay Lohan may be known for her revolving wardrobe of brand new designer duds, but after appearing in ad campaigns for labels from Miu Miu to Jill Stuart, the party-loving actress has now turned her attention to ethical fashion. Visa Swap a pop-up shop where customers can swap their cast-off clothing items for others', which the credit card company will set up in London's Covent Garden in June has signed the actress to be the face of the project. Lohan has been shot in a collection of vintage clothing to promote the shop, and the images will be released in June. The idea behind the project is that customers can donate clothing they no longer wear to the Covent Garden shop over a period of three weeks beginning June 21, and then have the value of their clothing in points put onto a Visa card. During the weekend of July 19, customers can then exchange the value of the points on their cards for others' second-hand items. Visa will donate any left over items to TRAID, a British organization that raises money to support communities in developing countries by recycling clothing through its network of stores. The Covent Garden Visa Swap follows the launch of the company's Swap store on London's Brompton Road last year.