Details of the upcoming Motorola Melbourne Spring Fashion Week parades have been announced. Sadly there'll only be only four official parades all up (eight if you count the repeats), but with over 120 events a part of the week you'll be sure to get your fashion fix.

Hot In The City
From chic resort to sporty glam to scorching swimwear, this season's super hot styles scream that summer is coming.
More info: MMSFW 'Hot In The City' Parade 1 and MMSFW 'Hot In The City' Parade 2

Style Wars
Featuring Alpha 60, Claude Maus, Freidrich Gray, Kate Hurst, Material Boy, Romance Was Born, TV
More info: MMSFW 'Style Wars' Parade 1 and MMSFW 'Style Wars' Parade 2

The Looking Glass
Featuring Anna Thomas, Aurelio Costarella, Christine, Husk, Jayson Brunsdon, Nevenka
More info: MMSFW 'The Looking Glass' Parade 1 and MMSFW 'The Looking Glass' Parade 2

Object of Desire
Featuring Alice McCall, Gorman, Jessie Hill, Kirrily Johnston, LIFEwithBIRD, Shakuhachi
More info: MMSFW 'Object of Desire' Parade 1 and MMSFW 'Object of Desire' Parade 2


To celebrate the MMSFW, Fashionising.com is proud to present our own guide to the week. Our MMSFW portal will combine all the editorial reviews, photos, videos and event guide that you'll need to take the most from the week, and have a hell of a Spring as a result

As well as our MMSFW portal, don't forget our City Guides will have the best events listed

The build up to Motorola Melbourne Spring Fashion Week continues with the MMSFW launch parade held yesterday in Melbourne's dystopian Docklands.

The event saw a preview of fashion we'll see during the week, and the official introduction of the face of fashion week - Jacqui Alexander.



More photos from the event, including the Launch Parade and the Photo Call can be found in Fashionising.com's Fashion Diary. Don't forget, if you want to keep up to date with all of the week's events and photos keep an eye on our MMSFW portal.

Very exciting! I'm loving the way this event is pulling together all different aspects of Fashionising's platform and I can't wait for the Style Wars show!

god working out there was a blast... i actually miss it! I will be going to as many as I can if I am still in melbourne... but I am hoping to have moved already by then!

Such A great day, can't wait till it's fashion week!

Emm you looked gorgeous at the launch! :) Corrine, you'd better not go anywhere, we're expecting you to party with us... ;)

Thanks :) It was heaps of fun!

Going to be an insane and exciting week! Can't wait!

Do any of our resident photographers know if they're shooting the Town Hall shows yet?