Fashion Forum

Ad pages continue their slide through April especially at the core fashion books, according to the latest figures from Media Industry Newsletter. All of the womens and mens fashion magazines lost 20 percent or more ad pages in the month. Despite featuring Mens Vogue as a special flip cover on the issue, Vogue still carried 42 percent fewer pages (152) than in April 2007. Among other womens titles, O, the Oprah Magazine carried 94 pages in April, 42 percent less than a year ago; Harpers Bazaar declined 28 percent to 114; Allure gathered 35 percent fewer pages, or 104; Cosmopolitans pages dropped 32 percent, to 105; W declined 49 percent to 75; Luckys pages fell 31 percent, to 112; Glamour reported a 24 percent decline, to 154, and In Style carried 27 percent fewer pages, with 255.

Vogue dropped 42% in two years?!?

WWD.