THE First Lady in the front row - that's want Melbourne fashion chiefs want.
A VIP seat for Michelle Obama has been reserved at the L'Oreal Melbourne Fashion Festival (LMFF) in March.
The newly crowned US queen of style will reportedly join her husband, President Barack Obama, on his official visit to Australia in late March.
Festival chairwoman Laura Anderson, who also hails from Chicago, hopes to entertain Mrs Obama at various LMFF events.
"Michelle's elegance, natural beauty and personal style fit beautifully with all that Melbourne has to offer," Mrs Anderson said.
"I look forward to introducing Michelle to the amazing depth and breadth of Australian design talent."
The White House is considering all invitations, but has yet to decide on a travel itinerary for the Obamas, who have proved to be avid tourists on official overseas visits.
Not since Jackie Kennedy has a First Lady's fashion sense had such a global impact.
Since her husband took office a year ago, Mrs Obama has made the cover of style bible Vogue and topped Vanity Fair's prestigious best-dressed list.
Invitations to the exclusive and highly sought after LMFF launch at Government House went out this week.
Confirmed guests include faces of the festival the Nervo Twins, Natalie Bassingthwaighte, Kat Stewart, Erika Heynatz, Sibylla Deen, as well as international guests from Calvin Klein and Hermes Sellier.
The official LMFF program will be launched by Premier John Brumby in Federation Square on Wednesday.
The festival begins on March 14.
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