From Catwalk Queen:

NEXT have recorded another disappointing year forcing a pledge to revitalise their brand and clothing range in a bid to entice customers back. An increase in advertising spenditure will form part of NEXT's plan to "recapture some of the magic and excitement" of the NEXT brand. £10m will be pumped into advertising this year, a massive boost from £1.5m spent last year.

NEXT's chief executive Simon Wolfson said, "When new items arrive in our shops, the first thing the staff should think is not 'that will sell', but 'I want that!"

Definitely a philosophy taken straight from Jane Shepherdson... looks like NEXT are doing their best to take on TopShop. I guess that means we can expect to see some publicity grabbing designer or celebrity collaborations in the near future...?

Post Last Updated:23.03.2007 at 01.36

I think it is about time Next got their act together a bit I find all their womens clothes a bit Mumsy! The home ware stuff has certainly come along way tho!