Posted: 30.05.2007 at 21.33
A. It needs to be jazzed up and themed to the brand. At the moment it doesn't have very vibrant colours and the text feels like a 'slab', so it's not enticing to read. Get a photo shoot done with the jacket and match it with some very 'now' clothes and accessories, give it a context.
B. Endorsement, or finding it on a shelf and loving the cut. For the former, opinion leaders more so than celebrities.