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Developed a name for yourself and want to get some free swag? Well you can cross Sir Paul Smith and his lines off your list - he has a policy to never give out freebies.

"We've been dressing musicians and celebrities for many years, but they always buy the clothes; we don't give clothes away. That's our policy. Not because of meanness, but because it sets the rule," Smith says, pointing out the obvious fact that, "They're wealthier than most of the [other] customers."

As one of our favourite designers, we're pretty disappointed by this news. We were waiting for our swag.

Well that's not a bad policy... he's quite right about the celebs who get freebies being the ones who can afford the clothes anyway! Still, I'd love some PS freebies!!