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Once upon a time they were known as A Pair. But this boutique of European gems has relaunched with a new look and a new name: Olrik Denmark. The boutique stocks a unique range of designs from Italy, France and Denmark, among others.

Oh and if you're in Melbourne and struggling to get your hands on a pair of Siwy or True Religion jeans, you'll know where to come!

At the Chapel Street "meet the designer" launch, we were introduced to two new Australian labels getting stocked at the store - Khoi Dinh Tran and Zenzero. Both amazing talents, they fit well with the eclectic yet somehow coherently-themed range of clothing and footwear. We'll be hearing more from these upcoming Australian designers very soon.

I really love their shoes - such good quality

ooooh i so need some retail therapy! where abouts on chapel st is it?

It's right next to Peter Alexander :)

The store's merchandising is fantastic, and they have such an impressive range of clothes and shoes.

i shall be popping in there soon! talkiing of siwy jeans, does anyone own a pair? whats everyones feel on them? flying trend or here to stay?

I don't think they're a flying trend. They haven't hit commonality yet, it's very much the fashionistas who know of they're existence. I think there's quite a few years left in them yet.