Pale pink is great for so many reasons! First of all it lets you go more dramatic with your eye makeup (especially for all of you who LOVE the smoky eye look). Pale pink is especially good for when you want to have a fun and flirty demeanor. It's not too dramatic, but it also makes the eye draw upwards and not focused on your mouth (and who doesn't love being looked at in the eye!). The pale pink also reduces the chances of being caught with an "oh so embarrassing!" lipstick stain on your teeth!