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Hi to the GEN Y females of Australia, my name is Liza I am currently undertaking a Bachelor in Applied Science Fashion and Textiles Merchandising at RMIT in Victoria. As part of my final year I am currently writing my undergraduate thesis.

I need your help! I have posted some questions below that underpin my thesis question and would love to hear your insight, perspective and thoughts which would add great substance to my work.

It will only take about 10 minutes and you can even write your thoughts in dot point formation. You can also feed off what others have written. This for me is all about gaining and drawing as much information about Gen Y females in Australia in regards to my topic question.
Please feel free to get others to join the group such as your friends to join in the discussions about the following questions, the more the merry!!

Thesis topic question: How does Popular Culture impact on fashion for Gen Y females in Australia?

Discussion questions:

1)What are the first thoughts that come to your head when you see the words Pop Culture in Australia?
- What do you think is the current pop craze in Australia at the moment?
-What do you think is the current pop craze overseas at the moment is?

2)What sort of Pop Culture influences your personal fashion style?

3)How does Pop Culture influence your behavior and physical
characteristics? (you as a person)

4)What is the usual reason behind purchasing specific clothing brands? I.e. style, function quality, fit etc. I.e. why have you chosen to buy that product and what you are buying?

5)How much do you spend on clothes regularly in a month?
-Where do you shop, what stores?
-What brands do your regularly go to and what attracts you to that brand? i.e the style, quality or price etc.

6)How much are you will to spend on a popular fashion item considering you know it wont last long the fashion cycle?

7)How are you aware and keep in touch with current pop culture?

8)What type of media are you most effected by?

9)What do you like doing in your spare time? I.e. hobbies, movies with friends, shopping etc.

10)Why or why not follow Pop Cultures? Whats the importance to you?

11)How does Pop Culture today play a big part of your way of life?

12)Would you say you are highly influenced by Pop Culture from other parts of the world then Australia? I.e. America or London. If so how?

13)How are you influenced by your friends and peers?

14)What usually influences a purchase? i.e and event, season, keeping up with a trend. Etc

Hey, i would love to help with your work:

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4)I think the reasons are mainly the quality of the products. If you purchase an expensive clothing brand label chances are 90% or more it will be better in quality, style fit, durability etc...apposed to your everyday cheap clothing store.
5)I spend quite alot, i can't give you an exact amount but it is alot. I shop at many different shops, i like to go to the top end of the fashion line as you can be positivly sure, 100% that the designer of the clothing has put 110% into their looks so you can guarentee the style of the clothing is always high fashion. I think the look and feel of the product attracts me the most!
6) i would spend roughly $30 to $100 if i knew that the 'look' wouldn't be in the fashion cycle for long.
7)I would say mainly fashion websites, i.e. the Chanel website. This website fashionising.com!!!
8)I am mostly effected by the magazine images.
9)In my spare time i love looking through this website as there is sooooo much going on from blogs to cast callings...it keeps me occupied for hours!!!
10)I think we should follow pop cultures as it is the newest ideas and perspectives. I think it is very important.
11)It plays a HUGE part in my life as i am always looking for new ideas and inventions for my clothing...i love to be fashion forward!!!
12)Yes i am highly influenced by other parts of the world because as you said America and London are the top Fashion Capitals in the world and those places do influence me more than anything as all of the top fashion designers etc... are located there so they are the leaders.
13)I am influenced by my friends and peers because i think we are pushed by the people around us as it is a self confidence thing, we always want to look our VERY best when with friends and peers.
14)I think what is in fashion, the latest trend. We all want to be in high fashion. (that is just my point of view)

Hopefully these answers helped you with your work...send me a post if you need any other questions answered!!!
thanks

6) if it isn't going to last long, say more than 3 months, then i won't bother. especially if it isn't the greatest looking. but if it's a classic piece that can be put into a lot of looks, then sure, i will buy it!

10) following pop culture is great for opening up the mind to new things, new ideas and new people. i am trying to catch up on the pop culture here in Oregon, but it's really hard because the west coast gets all the latest trends about 5 years after they actually happen in europe and australia. i think its good to have someone elses opinions and its a great way to get in touch with other people through pop culture.