Fashionising.com > Fashion Forums > Ad Campaigns

Hasn't youth, for both men and women, always been an ideal though?

It's the same with most campaigns. They have to make the clothes look good and that happens with youth.
It's aspirational, age groups represented by the models aspire to wear the clothes so they often save up for a piece. Older customers aspire to look good and feel young so they buy the clothes...then there's the toy boys which are a different category altogether.

Do you think that the advertising campaigns would be as effective if they did use models over 30?

Don't quote me on this, but someone did say something similar about Hedi Slimane's clothes. That the people the clothes are designed for and look good on often can't afford them.

I feel that's where mid-level designer stores come in, you can get the look of more expensive piece (ok, so it may be a rip-off), but at a reduced price.

It may also have to do with the general age (& longevity) of models, and then you get older celebrities for fashion houses like Dempsey for Versace and it's bleh;

from what i've seen particularly amongst younger asian male fashion consumers is that they are really pressured just as much as women but in a different way. an aesthetic perfection would also be a tall pale waif. some have bad eating habbits e.g. one meal a day and they're also begining to wear heeled boots with insoles to make them taller.

oh wait no.. lol that is the same.. haha

actually they're pressured to succeed overall... not just have the latest dior jeans or that one off margiela tote (heck even the streetwear kids do it with a bitchfight for supreme etc..) but they also need to be financially successful... and when that happens they need to decorate their tropy wife with a chanel purse...

i think a lot of these labels do target the 15-30 age group in asian countries seeing as though they like to spend their pocket money on more aspirational things.. e.g. in hong kong they have a chanel botique and then a flagship store literally two blocks away and then two more on the other side of the harbour same with Hermes... i lost count with Ferragamo, Gucci, Dior, Prada and miu miu... and the majority of shoppers are fairly young starting from about 17 to perhaps early 30's

actually i think it does have its perks.. more Dior less... junk food. lol... I wish melbourne had all these things.. sigh

Australia couldn't afford it.

Post by Daniel

Australia couldn't afford it.

But I look everso pretty in it.

I just hope I still have this figure when I have the pay to support my tastes.

Post by Daniel

Australia couldn't afford it.

i think they can... provided they stop spening all their money on jetstar budget holidays to bali... to buy fake louis vuitton

ha!

mordialloc beach + raf simons backpack X eastpack = fierce

I would tend to agree that youth is always an ideal; I'm not sure how older generations respond to Prada's advertising, but their consistency in using the youthful male tells the story the brand wants to tell in this phase of their existance; and I think the consistency is important in making the brand work.

On another note, it also strikes me how many intelligent, stylish and articulate males we've managed to accumulate on Fashionising.com :D Rather impressed with that.

It also has a lot to do with the target audience. Your older gent buying PRADA probably does so to feel young. They're the sort of chaps who do a little more than look after themselves and their secretaries.

Post by GODandShopping

i think they can... provided they stop spening all their money on jetstar budget holidays to bali... to buy fake louis vuitton

Fakes aren't budgetary, they're cultural. Much like the real goods I guess.