
RALPH AT THE OLYMPICS
by Jessica Bumpus
ICONIC American fashion label Polo Ralph Lauren is to be the official outfitter for the US team at this summer's 2008 Beijing Olympics.
According to Fashion Week Daily , approximately 1,500 athletes will be kitted out by the classic lifestyle brand for the opening and closing ceremonies. They will also be provided with custom-made wardrobes for their time spent off the track.
"We are both thrilled and honoured to join the US Olympic and Paralympic Teams to contribute to the most esteemed sporting event in history. As our athletes take to the world stage they are representing the best of America and we are proud to be part of that," said senior vice president of advertising, marketing and corporate communications for Polo Ralph Lauren.
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