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Sarah Jessica Parker's Bitten Collection


Tania
Posts: 5201
Posted: 15.06.2007 at 00.35
Sarah Jessica Parker's clothing line 'Bitten' has managed to grab some attention, but is it just another celebrity line? As reported:
What ever one may think of the line, one question must be asked: Can sensibly priced clothing from a down-to-earth actress stand out in an increasingly crowded market for celebrity-branded fashion?

With Bitten, Parker joins Madonna, Kate Moss, Jennifer Lopez, Mary-Kate and Ashley Olsen, and other stars who are seeking success with celebrity clothing collections.

"They haven't saturated the market yet but we're getting kind of close," said Marshal Cohen, chief analyst at NPD Group Inc., a Port Washington, N.Y.-based market research firm. "Celebrity branding makes it easy for a company to a sell a brand because it becomes a talking point."
So far the lines have done well, but since most are in their first season, there isn't much to compare them with, Cohen said.

Parker and Steve & Barry's - best known for its inexpensive college apparel and $14.98 Starbury One sneaker - are hoping the Bitten line stands out because of its cheap prices. While other celebrity lines sell items for up to $100 or more, nothing in Bitten's 500-piece collection, Steve & Barry's first for women, is over $19.98, and sizes range from 2 to 20.
Visit http://www.bittensjp.com.


Daniel
Posts: 9004
Posted: 21.06.2007 at 18.19
Now there are accusations of copying: http://www.fashionista.com/2007/06/adventures_in_copyrights_getti.php



Dear Sarah Jessica Parker,

Fashion may not be a luxury, but how about the talent of the young designers you so often say you promote?

Designers like Anna Corinna, whose city tote sells for $360 on ShopBop.

The cuties at Fops and Dandies think it was unfairly copied.

We can't deny there's an incredible resemblance in everything but price and quality.

But here's the real question:

Now that you've told your fans and Bitten shoppers that it's okay to buy a knockoff bag, will you finally give in and make some knock off Christian Louboutins, like the amazing pink ones you wore in the last episode of Sex and the City?

Or is fashion still a luxury when it comes to cute stuff that women actually want?

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