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Ted Baker's cool new concept store
High-street clothing brand Ted Baker have opened a new concept store in the heart of Londons financial district to appeal to local time-poor, bonus-rich trader boys. The store aims to be a one-stop-shop for the modern man, offering an array of services alongside their clothing ranges including an in-store barber courtesy of King of Shaves Pro, a tailor for any immediate alterations, a pay-as-you-go concierge service from Cushion The Impact available through the phone boxes dotted around the store, and a shoe shine service from social enterprise Street Shine which gives people who have experienced homelessness a chance to earn a regular income. A partnership with Carphone Warehouse also sees the inclusion of The Laboratory technology lounge displaying Ted Baker branded phones in antique luggage cases.TedBakerConcierge
With the signature quirky take on Old-English design, the store holds an interesting combination of additional extras: although services to aid consumer beautification are nothing new, an immediate and affordable concierge is a genius addition, as is involving a social mission that sits so comfortably alongside the brand identity.
Source
With the signature quirky take on Old-English design, the store holds an interesting combination of additional extras: although services to aid consumer beautification are nothing new, an immediate and affordable concierge is a genius addition, as is involving a social mission that sits so comfortably alongside the brand identity.
Source
TED BAKER & FRIENDS
A barber, tailor and shoe-shine (not the butcher and candlestick-maker)
As the bonus-earning traders in London's Square Mile well know, time is money. With plenty of the latter, but not so much of the former, the City boys will welcome Ted Baker & Friends, which aims to provide a one-stop-shop for the time-poor. Situated in the misleadingly named Cheapside, the new store offers an in-house tailoring service alongside its reassuringly expensive menswear. But that's not all: with a little help from his friends at King of Shaves Pro, Mr Baker has founded Sweeney Ted's, an in-store barber's in the traditional style that promises to tame unruly hair wherever it may sprout (well, on your head at least).
Ted also gives a little help to his friends: the Shine and Dandy service for shoes and bags is provided by Street Shine, which gives the homeless an opportunity to earn a few bob. If you could do with a hand yourself, call Baker's Butler, a concierge service, from one of the phone boxes, or get your own dog and bone from the Laboratory, a gadget lounge in conjunction with the Carphone Warehouse that showcases the latest mobiles in vintage luggage. The whole store has been conceived with Ye Olde London (and Ted Baker's sense of fun) in mind, with retro prints and dog-eared books decorating the walls. Style Spy's favourite touch: the stuffed pigeons "flying" overhead. That'll learn the little blighters.
Jamie Millar
120 Cheapside, London. 0845 130 4278, www.tedbaker.com
A barber, tailor and shoe-shine (not the butcher and candlestick-maker)
As the bonus-earning traders in London's Square Mile well know, time is money. With plenty of the latter, but not so much of the former, the City boys will welcome Ted Baker & Friends, which aims to provide a one-stop-shop for the time-poor. Situated in the misleadingly named Cheapside, the new store offers an in-house tailoring service alongside its reassuringly expensive menswear. But that's not all: with a little help from his friends at King of Shaves Pro, Mr Baker has founded Sweeney Ted's, an in-store barber's in the traditional style that promises to tame unruly hair wherever it may sprout (well, on your head at least).
Ted also gives a little help to his friends: the Shine and Dandy service for shoes and bags is provided by Street Shine, which gives the homeless an opportunity to earn a few bob. If you could do with a hand yourself, call Baker's Butler, a concierge service, from one of the phone boxes, or get your own dog and bone from the Laboratory, a gadget lounge in conjunction with the Carphone Warehouse that showcases the latest mobiles in vintage luggage. The whole store has been conceived with Ye Olde London (and Ted Baker's sense of fun) in mind, with retro prints and dog-eared books decorating the walls. Style Spy's favourite touch: the stuffed pigeons "flying" overhead. That'll learn the little blighters.
Jamie Millar
120 Cheapside, London. 0845 130 4278, www.tedbaker.com
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