Don't think its available in australia yet, but its available online from neimen marcus and www.brownsfashion.com
A lot of the pieces from The Row (and its offshoot lable Elizabeth and James) are similar in style with American Apparel. Lots of slinky comfy basics and seperates.
I love their sense of style - whether theyre dressing down or doing high fashion, they generally seem to carry it off, which is pretty impressive given theyre only 5 ft something.
I LOVE the little gold dust twins! They could care less what anyone thinks of their fashion choices, but in the nicest way. They NEVER bother anyone. I bet they would be a blast to chill out with. I like that seemingly, there are no ego issues.
I don't think its being launched by the olsens - more being stocked by that particular store, and the boutiques down this way haven't bothered to get their paws on it yet. unfortunately for us.